|
Post by account_disabled on Jan 3, 2024 1:56:47 GMT -5
Again post sale cross sell strategies . EXAMPLES Inside the store physical or online your customer is about to complete a purchase but the employee or information on the checkout page tries to convince him to also buy another extra item. If you buy the printer why not buy the ink cartridge If you buy a top why not buy a skirt If you buy a plane ticket why not buy accommodation In other words the product offering will be from a different category but complementary and that makes sense to the initial purchase. What is upselling or selling an advantage Upselling consists of selling a product that is more advanced than what was originally desired or sought after as well as encouraging the purchase Phone Number List of a set of products take pay . If you are looking for THIS see THIS which is also the type of product you are looking for but much better. In other words the value offer will be within the same product category. The customer sees the proposal as an advantageous offer. “Ah maybe I prefer this product or service to the one I was looking for. Thank you for suggesting it to me” may be a thought present in the client s mind. What he will gain from an improved product largely offsets the higher cost. EXAMPLES When purchasing the hamburger menu with drink and regular sized fries get the drink and extra sized fries for just x more.
|
|